There are two keys to having an effective web site that will help generate new business:

1. Create a “destination” site with fresh content updated on a regular basis

Now that the internet has advanced beyond the novelty stage, your customers want to go to sites that are “destinations”; that is, sites that provide information that is useful and updated regularly. Think about a web site that you viewed 3 months ago. Recently, you viewed it again and it was obvious that absolutely nothing had changed. Perhaps there was even a ‘Last updated’ date of over a year ago. Would you bother to go any further in to the site than the home page? Most people won’t! That’s because your customers want information that is useful, information that they know is new or updated and a site that they know understands a customer’s needs.

Because you have asked eMedia Technologies, Inc. to help develop your new site, your organization now has the capability to provide a destination site to your customers. With the dynamic content tools available, you can now easily update your site with information that truly benefits your customers.

2. Have a plan to market your site

The best web site in the world is wasted unless people access your site. It's the same reason that most great craftsmen aren't millionaires; they've learned to make a great product, but don't have a clue about marketing. So the first question you need to ask yourself, even before your company's site is built, is: How will we get people to visit?

The answer is web site marketing. Web site marketing is a hot topic with most businesses that have an Internet presence. Many web site initiatives fail early on because they don’t realize the importance of proper web site marketing. Your investment in a web site is an important one, but a big key to your success on the Internet is to ensure that current and prospective customers find and use your site.